"Be Fabulous" Awards At DASH
The first annual “Be Fabulous” awards at DASH celebrate the outstanding work being done by radio broadcasters, showcasing how stations creatively and collaboratively market, brand, and sell cars.
The awards are named after Detroit’s own Bill Burton – the guy who tirelessly worked to promote the benefits of advertising on the radio to the automotive industry. For many years, Bill ran Eastman Radio – a radio rep firm – with boundless passion and energy. He understood the confluence of cars and radio. In fact, one of his favorite sayings was, “An automobile is a radio with four wheels.” Bill was able to join us for both DASH Conferences, and passed away this past December.
Bill’s mantra was “Be Fabulous” — it embodies his over-the-top, exuberant, positive philosophy about radio … and life. In that spirit, the “Be Fabulous” awards will showcase the energy and creativity that radio broadcasters bring to their marketing, advertising, and production on behalf of the automotive industry.
To complete your submission, please fill out the form below. You may upload audio and video files for the judges (MP3, MP4, or FLV formats). You may be contacted for additional information.
All submissions are due by October 16, 2015. Finalists will be announced thereafter, and the winners will be honored at the DASH Conference on November 4-5. Finalists will be asked to do a brief presentation of their winning submission at the conference and will receive a discounted registration rate.
You can register for the conference here:
If you have any questions, please send them to
Choose ONE of the following options:
BEST AUDIO PRODUCTION – A radio commercial and/or promo for a car dealer or automotive event.
BEST AUTOMOTIVE PROMOTION – A contest, on-site event, or other promotion created by a radio station in conjunction with an auto dealer or other automotive entity in their market.
BEST DIGITAL PROMOTION – The promotion that best utilizes digital platforms – social media, video, web site, email, mobile, etc. on behalf of an auto dealer or automotive event.
BEST AUTOMOTIVE SALES PROPOSAL – The most creative sales presentation (PowerPoint, video, written) created by a radio station to an auto dealer or other local automotive entity.
BEST OVERALL AUTOMOTIVE CONCEPT – This is a wide-open category designed to identify the best overall concept or campaign created by a radio station for a local automotive dealer or other local automotive entity.
Describe Submission: In 50 words or less, describe your submission, the impact that it had or results generated, and why you think it is "Fabulous!'
Audio or video, MP3, MP4, FLV formats. File size must be 15mb or less.
If you are uploading video or audio, include the NAME OF THE FILE (KXXXEvent.mp4, KIXMorningAudio.mp3, etc) below.
Do Not Fill This Out